SMRITI KUMAR

Welcome!

I am an Incoming Visiting Assistant Professor at D’Amore-McKim School of Business at Northeastern University, Boston, USA, starting in Fall 2022. I will defend my PhD in July 2022 from Isenberg School of Management, University of Massachusetts, Amherst, USA.

Broadly my research agenda lies at the intersection of data privacy, digital marketing (social robots, IR 4.0, AI), public policy, and consumer well-being. My dissertation explores deletion transparency (disclosure and deletion) by looking at the effect of different data frames on consumers’ willingness to share personal information.

I received my MBA specializing in Marketing and Business Analytics from Great Lakes Institute of Management, India and B.E. in Information Technology from MDU, India.